Hosting events helps your brand gain exposure. The more events you host, the more you are exposed to the right customers. The best, most creative events facilitate interactions that not only reflect positively on your brand but generate buzz long after your event is over.
There is great value in building brand equity. Events build brand equity through brand experience. According to a study by Momentum Worldwide, events are the most effective brand experience. Attending an event drives 65% of people to recommend a brand and 59% to enter the sales funnel afterwards.
Loyal customers drive 80% of your business, but it’s also beneficial to develop new customer relationships. Hosting an event can help you reach people you are not currently connected with. Events have the power to turn potential prospects into future loyal customers, so reaching them directly can have a significant impact on future revenue growth.
All marketers know multi-touch campaigns build stronger relationships with your audience. Hold an event to facilitate genuine interactions with your loyal customer base as well as your prospects. According to the Center for Exhibition Industry Research, 43% of event attendees believe the value of face-to-face interactions will continue to increase over the next two years.
Revenue, revenue, revenue. Hosting an event is all about driving post-event interest, support, and/or sales. Events deepen connections with existing customers and prospects. When executed properly, events can be the most effective marketing tool. While we only list six benefits of hosting more events here, the benefits are actually pretty endless.
In the process of hosting an event, you’re bound to make a slew of valuable contacts and connections as you go about an SMS/MMS outreach campaign. From news media contacts to community influencers, business owners, and the like, your virtual rolodex is going to swell with business cards from a variety of important people about town that believe in your cause.