COMPLEX QUESTION & ANSWER SEQUENCES (Initial Benefits)

---

Information, Updates, and Notifications are important for numerous reasons. However 2-way conversations allow organizations and recipients to greatly increase the amount of information exchange, which is essential for maximizing value and success.

Allowing recipients to respond to your outreach is critical for gaining information from the consumer. Consumers increasingly prefer texting as their main form of communication. By reaching the recipient wherever they are, you greatly increase the likelihood of further engagement.

2-Way conversations engage recipients significantly more effectively than sending simple statements or information. Being able to engage with your recipients is critical to developing business strategies and understanding your consumer or audience.

eAffirm's platform allows users to offer multiple language options, ensuring your business or organization can reach and interact with even more recipients in never-before-available ways.

By offering recipients a variety of options to respond with, your business or organization can take the conversation in a direction that will directly lead to more information and better analytics & reporting.

Being able to customize a question tree allows for businesses and organizations to pursue multiple streams of feedback and engagement all at once. Recipients can follow specific paths that lead to deeper engagement and increased brand image.