SMS/MMS MARKETING BENEFITS

---

Unbeatable Open Rates. More successful than any other outreach method. More and more people are using texting as their most preferred method of communication, with millennials using texting as the main method of communication.  

People check their phones an average of 5 times or more every hour.  This greatly increases open rates and response times. Giving your organization the ability to quickly reach recipients with 

time-sensitive updates and notifications. 

90% of people respond to a text within 30 minutes, with the average being less than 3 minutes. People often do respond to text messages more quickly since it takes just a few seconds to shoot out a text, whereas it can take several minutes to make a call  or compose an email.

Texting is Convenient, Relevant, and Interactive. Globally, 85% of people want to be able to not only receive a message from a business but also answer a message from a business. Messaging has become the preferred way people stay connected, whether it’s with each other or with businesses. Research shows that 9 out of 10 consumers would like to communicate with businesses through text messaging. Across all generations, consumers prefer messaging at least 300% more than face-to-face communication. Millennials prefer messaging 800% more than face-to-face communication.

SMS is a low-cost and effective lead generation strategy, which allows you to reach a wide range of members or consumers quickly and easily. It's been proven to increase in-store traffic, boost sales and increase event turn-out. Text messaging is popular with both businesses and customers. Using text marketing to acquire new customers is one of the most successful ways to leverage SMS/MMS outreach, engagement, and analytic insights.

With large-scale texting campaigns, your business or organization can nearly instantly reach an extremely broad audience or specific focus area.  Many people who don’t have broadband, or even a computer at home, still own a smartphone. Many people will not leave their homes without their mobile phone. Texting enables you to reach consumers where they are - on their smartphones - and lets them reach you immediately through the method of communication they prefer.